After more than ten years at our old premises, Design@Bay said its final goodbye to Lenox Street. As from June 1, 2019, we have been operating from our new premises at 11 Stanley Street, which is one of the hubs of the social culture of the city of Port Elizabeth. Goodbye to the Old… On…
In the race to become the top viewed piece of content on the internet, precision takes time. Attention is a prize and quality trumps bombardment any day; therefore, understanding micro-moments as an extension of the right moment, right message, and right channel strategy, wins the crowd. The modern marketer must become a master of understanding…
They say change is as good as a holiday, and in a fairly straightforward literal way, the notion that a shift from one’s regular occupation is as restorative as a holiday is a plausible one. Change is the only constant in life, yet humans are evolutionarily predisposed to resist change because of the risk factor….
One basic principle of good design is form follows function. Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” Unfortunately, most businesses undervalue good design, or worse, think that it holds no value at all. To make our case, here are five reasons why…
The digital revolution is here, and it does not discriminate. Whether you’re a fledgeling start-up, mid-market business or a major corporation and brand, all feel the same challenges when it comes to digital marketing, and there’s a good chance you’re already feeling the impact of the digital revolution. The fact, however, is that change is…
As you get ready to implement your digital marketing and communications strategies for this New Year, there are a few areas that require attention. Some of the different resolutions you can make to reach all your goals this year include; Changing it up a little, we’ve all heard the saying that “first impressions matter”, therefore, what…
In this ever-changing communications and technological climate, continuous advancement is key. Moreover, for digital marketers, this means SEO and digital strategies need to adapt quite rapidly. It’s almost infeasible and incredibly tedious keeping up with the whims of web crawlers; therefore companies need to think ahead. The solution— to future proof any strategy developed, be…
What is user experience really? Simply put, it is an important part that informs the design of any product or service. This can include websites, publications, applications, whatever communication platform that you develop as part of your marketing and communications endeavours to connect to your target audience. It is a deep understanding of your audience,…
Now no one could ever convince me that words are less than. Words are important, but more important is tone, which infuses dynamism and colour to the words. A language is a powerful tool for directing and manifesting energy into form. We can change our lives in a matter of moments by changing our thoughts…
A tale well told is worth a thousand facts. Couple that with digital technology, social media presence and presto, your brand story is reaching your target audience where they are. The goal is to create a personal brand that resonates with your audience and to do that, it is essential that your brand tells its…