Organizational Culture Enhancement: My ELIDZ & “iKas’lam” (My Home)
In the inception phase of the developmental strategies to assess and strengthen the ELIDZ brand, “My ELIDZ” was introduced as a cooperative internal campaign aimed at investigating the ELIDZ’s internal culture. The “iKas’lam” was a culture enhancement activity developed by Design@Bay to focus on teambuilding.
For “My ELIDZ”, internal culture assessments were done in cooperation with the ELIDZ’s HR department. Information gained from the interrogations was measured against the existing organizational value to identify areas for improvement in the future culture vision.