How is your marketing strategy for 2022 looking?

The year is well and truly begun. It's the second month of 2022. How's your marketing strategy looking?
Influencer marketing, video marketing, mobile optimisation, SEO are some of the terms and interventions touted as effective to remain top of mind with your audience this year.

The year is well and truly begun. It’s the second month of 2022. How’s your marketing strategy looking?

Influencer marketing, video marketing, mobile optimisation, SEO are some of the terms and interventions touted as effective to remain top of mind with your audience this year. With the constantly changing virtual and hybrid business landscape, businesses must stay abreast of what strategic communications best serves their growth strategy.

How are your business communications looking this year? Have all your platforms and channels been updated? Figured out what brand story you want to tell? Are you communicating effectively with all your stakeholders? Are you connecting with your audience? These questions your marketing strategy must answer to succeed in your brand communications this year, and we can help you do that.

According to a Bizcommunity article by Wavemaker, published 17 January 2022, the five marketing trends to look out for in South Africa this year include; content marketing, AI, video content, conversational marketing and micro-influencer marketing. We can help you make sense of and leverage these trends to get the most of what you want for your business.

In 2022, inbound marketing is the moment. The flywheel is the name of the game; the one-way direction of the traditional marketing funnel is no longer sufficient. With the flywheel approach, the customer and a strong focus on customer service are central to your strategy. We can assist in navigating the development and implementation of your inbound and outbound marketing in alignment with your SMART goals.

Design@Bay can help your business develop a  competitive marketing strategy that enhances your 2022 business objectives. We have an established track record with strategy development and sector-specific research in numerous industries. We provide strategic brand communications and design services that effectively position your brand to its target audience.

Beyond the strategic intervention, we offer a full gamut of strategic brand communication and design solutions —expertise across traditional or new media platforms and formats. To get a sense of what we do, visit our website and check out our portfolio http://designatbay.com/our-portfolio/.

Today is a good day as any to give us a new challenge to sink our teeth into. It is the month of love, and we’re passionate about our work. Talk to us http://designatbay.com/contact-us/  —let’s see what we can build together!

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