Like the em dash to a writer is how one should look at their digital communication tools. Writers love em dashes as much as hunters love Swiss army knives. Like the functional knife, the em dash is perhaps the most versatile punctuation mark, depending on the context — the em dash can have a slightly different effect.
According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, then your brand or business should be, too. Having a strong online presence is a crucial component of any marketing strategy, no matter the size of the business or the industry.
Think of the em dash, and leverage the versatility of your digital presence by making it work for you — from your website to SEO and your social media, all of these tools and platforms are not only good for your outbound and inbound marketing, but they are also an excellent tool for reaching your specific target audience.
So do you have a website? Do you have SEO? Do you have social media presence? If your answer is no to one or any of these questions, you need to be talking to us.