The East London Industrial Development Zone (IDZ), initiated by the government, with a total investment of billions for infrastructure, the ELIDZ has since attracted more than billion in private-sector investment.
Design@Bay formulated strategic interventions to enhance their PR and advocacy, marketing and brand positioning, and organisational culture development. These include various campaigns for print, outdoor and broadcast media (radio campaign). Research on all the overall value proposition and sector-based value proposition, digital and multimedia tools were developed to communicate the IDZ’s value proposition. Media placement, management and monitoring were conducted on continuous bases throughout the duration of the contract.
Some of the ELIDZ’s most prominent campaigns include the Get More and Impact campaigns, as well as various digital tools which include the ELIDZ Value Proposition to Potential Customers video.