To create sustainable economic transformation in our country, all stakeholders need to promote not only skills transfer, but also start a progression towards local production of goods that can enter and compete in the current market. This is where organisations such as i-Spaza, a Fast-Moving Consumer Goods (FMCG) company are instrumental as a platform providing support to local and rural manufacturers, producers and processors take their products to market. The organisation seeks to transform communities through community-produced crops that are traded through RED Hubs, with income reinvested into the community.
Our work with i-Spaza started with the development of a Marketing and Promotional Strategy for the various products produced by the Red Hub Mills. Our approach was to benchmark the maize meal and samp products against similar products in the market, using the same demographic as the target audience, which informed the creative process.
We developed a high-level marketing and promotional strategy. We further created a trade presenter to be used to introduce the products to trade partners. This included the development of content —a message that caters for all stakeholders, as well as design and layout that captures the Red Hub Mill initiative, locating the mills and positioning the products to the target audience. The end product is an informative A4 folder reflecting the standard of the products as well as all the organisations instrumental in bringing these products to market.