We were tasked with M Secure brand redesign and strategic positioning the organisation's consolidated offering under one visionary brand to unlock integrated service value to customers and establish a strong platform for the organisation's future growth.
M Secure
We were tasked with developing and applying the new M Secure brand identity and strategically positioning the organisation’s consolidated offering under one visionary brand to unlock integrated service value to customers and establish a strong platform for the organisation’s future growth.
Strategic research activities such as a market scan and competitor analysis were implemented as part of the new brand communication strategy to position the refined brand. These were traditional and new media solutions, promotional activities for refined brand awareness and stakeholder engagement.