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M SECURE

NEW BRAND APPLICATION AND POSITIONING

We worked with M Secure on consolidating this visionary brand’s assets to unlock an integrated service value for its customers and establish a solid platform for future growth. The team developed vital communication tools—the newly minted brand identity’s strategic application to drive M Secure’s revised offering and positioning as a world-class, innovative

South African Risk Solutions market player. This brand application also touched on strategic areas, including enhancing and leveraging the organisational culture for necessary acceptance by internal stakeholders, retaining brand equity and advocacy, and creating a seamless transition to the new brand and revised offering.

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