Nelson Mandela University
One of the most internationalised higher education institutions in South Africa, NMU is the biggest University in the Eastern Cape of South Africa. We have created several innovative marketing and communications tools for the NMU’s Office for International Education for over a decade.
A few of the most significant projects include:
The undergraduate and postgraduate prospectuses were conceptualised to showcase the NMU’s research output and programs offered at both undergraduate and postgraduate levels and entice students to choose the University for their studies.
A digital version of the prospectus was packaged into a skillfully developed interface that allowed the print prospectuses’ complex information to be viewed easily by browsing through the various chapters. We created an A5 innovative folder format for both brochures. This multifaceted solution encapsulates these publications’ digital and print versions into one end product, tailor-made to capture the intended audience.
The Pre-Arrival and After-Arrival guides were explicitly designed for international students before and after arriving in South Africa to assist the students in navigating their new study environments easily.
For all projects undertaken for the NMMU office for International Education, we created thoroughly researched, strategic communication and marketing interventions to assist the Office in marketing the University and its programmes, establishing the University within the broader higher education landscape. This was an expansive exercise in developing and managing numerous campaigns, strategic solutions truly reflective of the NMU brand.