Nelson Mandela University
One of the most internationalised higher education institutions in South Africa, NMU is the biggest University in the Eastern Cape of South Africa. For 10 years, we created several innovative marketing and communications assets and tools for NMU’s Office for International Education. These include thoroughly researched strategic communication and marketing interventions to assist the Office in marketing the University and its programmes and establishing the University within the broader higher education landscape. This was an expansive exercise in developing and managing numerous campaigns and strategic solutions genuinely reflective of the NMU brand. A few of the most significant projects include:
The Undergraduate and Postgraduate Prospectuses were conceptualised to showcase NMU’s research output and programs offered at both undergraduate and postgraduate levels and entice students to choose the University for their studies.
A digital version of the prospectus was packaged into a skillfully developed interface that allowed the print prospectuses’ complex information to be viewed easily by browsing through the various chapters.
We created an A5 innovative folder format for both brochures. This multifaceted solution encapsulates these publications’ digital and print versions into one end product, tailor-made to capture the intended audience.
The Pre-Arrival and After-Arrival guides were explicitly designed for international students before and after arriving in South Africa to assist the students in navigating their new study environments quickly.