With the creative overhaul of the NRF's multimedia communication tools, we designed a fresh, vibrant, interactive and responsive website creating a new digital newsletter, GetSETgo, and expanding the subscription base to optimise its reach.
NATIONAL RESEARCH FOUNDATION / SOUTH AFRICAN AGENCY FOR SCIENCE AND TECHNOLOGY ADVANCEMENT (NRF/ SAASTA)
The creative overhaul of the NRF’s multimedia communication tools included a website and email newsletter, GetSETgo, and the subscription base required expansion to optimise its reach.
We designed a fresh, vibrant, interactive and responsive website and created a new email newsletter. Our approach to developing this digital publication focused on brand experience and user experience. The e-newsletter is distributed via email to a database of 3500+ and is linked directly to the official SAASTA website.
With each edition of this digital publication, current developments and debates within the STEM community were captured, further elevating the platform’s user experience and interactivity values.