MANDELA BAY DEVELOPMENT AGENCY (MBDA)
Driving trans-disciplinary social, spatial and economic development
Our work with MBDA was to promote the regeneration purpose of the city of Port Elizabeth and, more broadly, tourism and investment activity in Nelson Mandela Bay. The team created a tool that could assist the
organisation in showcasing one of the city’s major projects and popular tourist attractions, Route 67, a historical route celebrating Nelson Mandela’s 67 years of public service.
DEPARTMENT OF ECONOMIC DEVELOPMENT, ENVIRONMENTAL AFFAIRS AND TOURISM (DEDEAT)
Positioning the Province of Plenty
We collaborated with DEDEAT to develop a marketing tool showcasing the Eastern Cape as a Province with plenty of choices regarding investment sectors to attract national and international investors. The team created and strategically packaged the value proposition of the province’s key economic sectors positioning the Easter Cape as a prime location with plenty of investment opportunities.
AUTOMOTIVE (AIDC EC)
Transforming and growing a sustained Automotive sector
Our work with the AIDC EC aligns with the agency’s mandate to assist the country’s automotive industry to remain viable and globally competitive. The South African automotive industry is instrumental in South Africa’s economy, capitalising on the wealth of experience brought about by the presence of all the major European, American and Japanese motor vehicle manufacturers. The team has created vital brand communication assets that speak to the country’s attractiveness as an investment destination of choice, and the production base for products to be exported to global markets has been well established.
TRANSNET PORT TERMINALS (TPT)
A prime location for business and investment
Over several years of working with TPT, we have developed various internal and external integrated communications campaigns for the state-owned freight transport company’s multiple terminals, developing strategic assets and tools to enhance internal and external communications efforts. The team has created and implemented various integrated campaigns to promote internal brand equity, organisational culture enhancement and stakeholder engagement activities to reach its key performance targets.