We worked with CFG to develop strategic brand communications and design solutions, including integrated solutions for the main brand and the sub-brands, such as Coega Dairy. From brand architecture to identity development, market trend analysis, internal and external communication, product branding and packaging, and branded collateral development and production. The team developed a comprehensive corporate identity, including the branding guidelines for applying the new identity to various brand assets. Strategy and research included market trend
analysis conducted to get a firm grip on the market through a competitor analysis. This enabled us to develop a new brand communication strategy to position the refined brand in the market. Couga Food Group, operators of Coega Dairy, the first eco-friendly UHT processing plant in South Africa, offering a combination of green technology and farm-fresh goodness, is located in Zone 3 of the Coega SEZ, South Africa’s foremost investment hotspot.