As strategic partners to the purpose-built industrial estate, the ELIDZ, providing marketing and communications services, we developed various internal and external communications campaigns targeting all stakeholders for print, broadcast and digital platforms for the IDZ.
We focussed on PR, Advocacy, and Organisational Culture Enhancement strategies and campaigns to improve brand equity, unpack and enhance ELIDZ’s value proposition, and strengthen the ELIDZ brand profile through effective stakeholder engagement, communication, market research and strategic communication support.
One of the critical tools for accelerating South Africa’s industrial development agenda, the ELIDZ is a prime industrial site geographically designated and positioned for specialised industrial activity. It was set up for light industry manufacturers searching for ultimate global competitiveness and new market entry. The zone is renowned for its customised investment and property solutions that help industries streamline operations and lower costs.