South African Breweries (SAB)
SAB is part of the AB InBev family and one of the largest breweries in the world. SAB is a major supporter of South Africa’s vibrant entertainment and sporting culture, driving substantial economic growth through sustainable investments and creating opportunities for employment across South Africa. Our work with SAB focused on strategic brand communication and design campaigns for optimum brand awareness and engagement for various major South African events with local, national and global audiences. This work included the management and marketing of events such as:
Castle Lager East Cape Biltong Festival
For five years, we were the official marketing and communications agency for the annual Castle Lager East Cape Biltong Festival, hosted by the Blue Crane Route Municipality.
We branded the two-day fun-filled festival with the theme ‘Come Hang with Us’, positioning the two-day event to its target audience using traditional and new media platforms and tools.
Hansa Fish River Canoe Marathon and Castle Light Launch
We created a buzz around key sponsorship of one of its much-loved brands, Hansa Pilsner – which lends its name to the globally popular Hansa Fish River Canoe Marathon. We worked similarly with SAB to launch their first Castle Lite product brewed and packaged at the Ibhayi brewery in Port Elizabeth, with crisp content and critical press linkages to generate media hype.