Strategy Development & Research Communication
We have an established track record with strategy development and sector-specific research in numerous industries. Our approach is guided by the strategic intent to gain vital insight into both the client’s internal and external business environment, so we can provide tangible and measurable marketing and communications solutions that firmly position your organisation in the market.
Investment Promotion Strategy – sought to make a case for Port Elizabeth is a Foothold onto the African Continent, A low-cost, secure, and connected platform into the region, Africa, and the world. Looking at the current investor landscape, the Strategy identifies and showcases key marketing initiatives to be undertaken by NMBM to attract more investors to the city. Key recommendations and outputs have been clearly defined, outlining a way forward for future brand communication and investment promotion missions.
Airlift Strategy – whose priority is to support the airlines; all stakeholders need to drive demand utilising their existing strategies. The premise of the Strategy is the recognition that air connectivity is an essential catalyst for economic growth, enhancing trade and the
performance of other sectors in the economy. The key recommendations of the Strategy are that NMBM should anchor its Airlift Marketing Strategy on identified customer needs.
The ELIDZ sector-based research extracted vital insights to provide tangible and measurable marketing and communications solutions that firmly positioned the ELIDZ in the renewable energy and agro-processing markets. The research further unpacked the ELIDZ’s USPs per sector and enhanced the IDZ’s value proposition. This was :
ELIDZ Renewable Energy Overview Of Market Intelligence Research – sought to position ELIDZ as a renewable energy research and development hub.
ELIDZ Agro-processing Market Intelligence Research – sought to highlight the Eastern Cape’s vast untapped potential for agro-processing activities.
This was a strategic repositioning and consolidation of the M Secure offering under one visionary brand to unlock integrated service value to customers and establish a strong platform for the organisation’s future growth.
M Secure Market Scan – sought to establish the organisation as a leading risk solutions service provider in the region and beyond.