Social Media Engagement: Why it Matters and How to Effectively Do It?

Without engagement, social media is just, media...

Talk to us for digital and social media that effectively tell your brand story—we can-do strategies, brand design, scheduling, analytics, and advice on tactics that will get you the brand engagement you require.

People do not use social media to have a one-way conversation. They want to connect with people and with brands. What began as a means for people to connect with their friends online has evolved into a platform where companies can participate in meaningful conversations and transform those chats into followers and customers. In addition, social media engagement has a significant influence on small companies, influencing everything from brand visibility to consumer loyalty.

Learn how to optimise your social media engagement approach to ensure a good impact.

 

1. Be social
What’s the point of going to a party if you refuse to have conversations and socialise?

To be engaging, you have to socialise, which means interacting with the people around you. It is important to respond to at least the majority of the comments and mentions you receive.

 

2. Have a consistent and authentic voice
It can be intimidating to put yourself out there on social media. Will your message be well-received? Are you presenting your company in the best possible light?

It’s crucial to have an authentic voice on social media, but it’s not as simple as it sounds. It’s necessary to humanise your brand and motivate people to respond positively to you and talk about you.

GIFs and emojis can also be used to spice up your feed. Both have become integral parts of the social media lingo. According to Internet linguist Gretchen McCulloch, emojis enable us to include gestures and emotional details in our online communication. When you publish material using GIFs and emojis, you give your social media platforms a little more personality.

 

3. Know your algorithms
Social media engagement isn’t measured the same way on all platforms. Familiarise yourself with the exclusive algorithms so you can increase engagement.

LinkedIn, for example, considers how many people interact with your posts when evaluating your reach. The “Golden Hour” has to be considered, too – posts that receive engagement during the first 60 minutes have a better reach. Instagram’s algorithm, on the other hand, does not take engagement timing into account. Consider the time of your article as well. While there is no single “optimal” time to post for everyone, you can use audience analytics to post when your followers are most active.

Examine how your other actions affect your odds of engaging on social media. For example, when you use Instagram stories, Instagram will show your posts to normal story viewers more frequently. Posts featuring videos on Facebook garner 400% higher interaction than text-only posts. Hashtags are everything on Twitter; adding them to tweets can boost engagement by up to 1,065 per cent.

Talk to us for digital and social media that effectively tell your brand story—we can-do strategies, brand design, scheduling, analytics, and advice on tactics that will get you the brand engagement you require.

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