A tale well told is worth a thousand facts. Couple that with digital technology, social media presence and presto, your brand story is reaching your target audience where they are. The goal is to create a personal brand that resonates with your audience and to do that, it is essential that your brand tells its own story.
Storytelling is one of the most important ways to connect with your customers. It helps generate closeness, empathy and helps develop connections with a consumer whose way of engaging with products and services are ever changing. These stories transform your company from just being a vaguely familiar name or building with employees to a living, breathing and recognisable brand.
When people know the background to your business, who you are and what you do they will begin to associate you with your field. They will remember your name and your story. Without realising it, memories are triggered along with the emotions associated with those memories. We love memories because they prompt chemical reactions in our minds which help us to feel pleasure, empathy, excitement, or interest. They allow us to imagine ourselves in the story and begin to experience the story through your own memories. This is what can happen when you use stories in your marketing. People will start to identify with the stories you are telling. They will see themselves in it and want to become part of it. The memories and emotions stirred up by these stories will spur them to action.
So make your brand story work for you by telling consumers your truth, it might just encourage them to actively seek out and engage with.
For compelling brand stories intent on telling your truth well, on print, digital or social media, anywhere really! Get in touch.