Coega FOOD Group
Dairy is the fourth largest agricultural industry in South Africa. There are about 1200 dairy farms and 1.2 million dairy cows in South Africa, producing around 26,000 jobs. Most dairy farms are concentrated in the south and southwest coastal provinces, aided by higher rainfalls supporting pasture-based grazing systems. According to the South African Weather Service, the Eastern Cape, Western Cape, and KwaZulu-Natal receive two to five times as much precipitation as the arid interior and northwestern regions of South Africa.
Located in Zone 3 of the Coega SEZ, South Africa’s foremost investment hotspot, Couga Food Group, are operators of Coega Dairy, the first eco-friendly UHT processing plant in South Africa, offering a combination of green technology and farm-fresh goodness. We provided strategic brand communications and design services for the Coega Food Group, developing integrated solutions for the main brand and the sub-brands, such as Coega Dairy, implemented on traditional and new media platforms. From brand architecture to identity development, market trend analysis, internal and external communication, product branding and packaging, and branded collateral development and production:
The brand identity and architecture development included the design of a new logo and the branding guidelines for applying the new identity to various brand assets.
The market trend and competitor analysis were part of developing a new brand communication strategy to position the refined brand in the market.
Internal and external communications included the development of various marketing and communications assets and tools, product branding and packaging, and branded collateral development and production.
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