Tshwane Automotive Special Economic Zone (TASEZ)
We were tasked with developing an integrated stakeholder engagement campaign for Africa’s first Automotive city, the TASEZ. This campaign was aimed at three two primary target groups; jobseekers and SMME’s based in the geographic areas of; primarily the City of Tshwane, secondarily the Gauteng province, South Africa and beyond. The campaign objectives were primarily brand awareness, engagement, and recruitment purposes.
Our approach was developing, producing, implementing, and managing a burst campaign over 10 weeks, using traditional and new media platforms and tactics. From advertorials to emailers, programmatic banners in both static and gif formats, various radio adverts and social media lead, awareness and engagement campaigns inviting all job seekers and SMME’s to be part of this world-class automotive city.