University of Mpumalanga (UMP)
As one of the first public universities to be established in South Africa since 1994, the University of Mpumalanga stands as a symbol of the ambitions of the new South African society. The University positions itself as an African University rooted in its home province, responsive to its political, socio-economic, geographical and historical contexts and its place in the world. Historical inequalities and factors such as financial and cultural constraints in the education system are some of the challenges of Higher Education in South Africa. Still, despite these, it can be the catalyst to reshape a struggling economy, lessen the unemployment rate and ultimately reduce poverty.
We provide strategic communications and marketing services to the University of Mpumalanga, developing and producing various strategic tools for the young University. These are communications assets crafted to position the institution as a world-class African University with a vision to lead in creating opportunities for sustainable development through innovation.
Such tools include strategic publications such as annual reports, marketing brochures, internal and external communication publications, event thematic and other multimedia assets supporting the institutional marketing focus:
The UMP Vision 2022 brochure is a substantive and direction-setting document that positions UMP as an African University responsive to its immediate environment.
The UMP Faculty and Programme brochures capture the University’s exciting programme offering designed to match the features and character of the Mpumalanga Province. The brochures showcase the institution’s areas of study, positioning the institution as a favourable environment for undergraduate and postgraduate studies in selective programmes, attracting students and academics from across the country, the continent and beyond.
The UMP Tfokomala showreel is a multimedia tool created as part of the launch thematic of the University’s boutique hotel, Tfokomala Hotel & Conference Centre. The 80″ showreel highlights the hotel’s features as a place of nurturing, well-being and gathering.
The UPM Graduation assets and event thematic are integral to the University’s brand communications and marketing, reflecting and shaping the institutional ethos. These are essential items, print, digital and multimedia collateral, further enhancing UMP’s public profile and standing and for use for the institution’s recruitment pursuits.