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BRAND STRATEGY

& CORPORATE
COMMUNICATION

Building distinctive brands through strategy, insight and creativity, connected identities, campaigns and communication experiences that strengthen recognition, engagement and consistency across every touchpoint

M SECURE

Brand Transformation, Strategic Positioning & Integrated Communications

THE CHALLENGE
Unite M Secure’s consolidated services behind one future-focused brand, preserving valuable recognition while sharpening its market position, value proposition and shared identity across the organisation.

OUR SOLUTION
Starting with research and stakeholder insight, we repositioned and redesigned the brand around M Secure’s recognisable “M”, then brought it to life across corporate communications, digital, animation, social media, and a public launch, creating a cohesive identity designed to strengthen recognition, engagement and future growth.

PROJECT DETAILS

  • Services:
    Brand strategy · Research · Strategic positioning · Corporate identity · Integrated communication · Animation · Digital and social media · Public relations.

  • Scope:
    Consolidate M Secure’s service offering under one future-focused brand while retaining existing equity and strengthening its positioning, value proposition and organisational identity.

  • Deliverables:
    Brand identity and guidelines · Corporate collateral · Animation · Digital and social assets · Internal communication · Stakeholder research · Media launch.

  • Outcome:
    A cohesive, research-led brand transformation connecting strategy, identity, organisational culture and external communication to strengthen recognition, engagement and future growth.

COEGA DAIRY / COEGA FOOD GROUP

Strategic Brand Communications & Brand

THE CHALLENGE
Coega Dairy, South Africa’s first eco-friendly UHT processing plant, needed to evolve its brand for a changing market—strengthening its identity and positioning while preserving the brand equity it had already built.

OUR SOLUTION
Strategy shaped every expression, from brand architecture and identity to packaging, campaigns, photography, signage and branded environments, creating a cohesive multi-brand system for growth.

PROJECT DETAILS

  • Services:
    Brand strategy · Market research · Competitor analysis · Brand architecture · Identity design · Packaging · Digital communication · Photography.

  • Scope:
    Evolve an established eco-friendly dairy brand for a changing market while retaining existing brand equity and creating a stronger platform for its sub-brands.

  • Deliverables:
    Corporate identity · Brand guidelines · Packaging · Digital campaigns · Photography · Signage · Internal communications · Branded environments.

  • Outcome:
    A cohesive, contemporary multi-brand communication system carrying a refreshed strategy consistently across customer, corporate, digital, packaging and physical brand touchpoints.

VOLKSWAGEN SOUTH AFRICA

Volkswagen Magazine | Corporate & Lifestyle Publication

THE CHALLENGE
Bring corporate stories, people, vehicle innovation, and lifestyle content together in a premium 64-page magazine that engages Volkswagen employees and customers across South Africa.

OUR SOLUTION
We blended automotive, human-interest, travel and lifestyle storytelling into a sophisticated Volkswagen publication, designed and produced to the standards of a 60,000-copy commercial print run.

PROJECT DETAILS

  • Services:
    Editorial design · Publication design · Visual storytelling · Content presentation · High-volume print production.

  • Scope:
    Create a premium 64-page biannual magazine bringing together Volkswagen’s corporate stories, people, vehicle innovation, travel and lifestyle content for employees and customers nationwide.

  • Deliverables:
    64-page A4 magazine · Corporate and lifestyle features · Photography-led layouts · Winter and summer publication format · 60,000-copy commercial print run.

  • Outcome:
    A sophisticated, brand-aligned magazine experience combining corporate and lifestyle storytelling with the production quality and reach expected of a leading automotive brand.

UNIVERSITY OF THE WITWATERSRAND

Wits Image Rights Engagement (WiRE) | Brand Identity Development

THE CHALLENGE
Give a research initiative spanning law, artificial intelligence and digital rights an identity that balances academic credibility with innovation across policy, industry and digital audiences.

OUR SOLUTION
We created a complete, accessibility-conscious identity system—from logos, iconography, and visual language to brand guidelines, stationery, presentation templates, report covers, and animated logo assets.

PROJECT DETAILS

  • Services:
    Brand strategy · Visual identity · Logo design · Iconography · Brand guidelines · Accessibility-conscious design · Animation.

  • Scope:
    Create a distinctive identity for a research initiative spanning law, artificial intelligence and digital rights, balancing academic credibility with contemporary innovation.

  • Deliverables:
    Primary and secondary logos · Iconography · Favicon · Colour palette · Typography · Brand guidelines · Stationery · Presentation template · Report covers · Animated logo.

  • Outcome:
    A flexible, accessibility-conscious identity system that gives WiRE a credible, contemporary presence across academic, policy, industry and digital environments while enabling consistent independent application.

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